Hi, welcome to my shop.

I'm Luciana (you can call me Lu 😉), a Lifestyle Blogger and Entrepreneur in her 30's who has a passion for life and helping others to live their best.

Blogging for more than 10 years, I've struggled with my "outcast feelings". Even consistently writing and taking photos, I'm a really shy girl who never felt having what it takes to be an influencer (at least what I thought an influencer was).

I love fashion but never really had this sense for high, bold and extravagant fashion. I love beauty but I'm far from being a beauty guru. But most of all: I love to feel good about myself.

When I found out who I really was, instead of trying to fit standard roles, I found my path. Now I blog with confidence, I share my almost-but-not-too-much-bold outfits regularly and help others to do the same.

And then I created Picked by Lu, inspired by other women like me who work hard (on a corporate job or at home), value quality time with people we love and want to feel pretty (but just for us 😉).

At my store you can find clothes personally curated by me with a simple mantra in mind: NO BS FASHION! Real outfit for real women.

You can visit my blog by clicking here.